What I do

I merge UX and accessibility standards with research and empathy to create truly inclusive digital spaces.

I’m Andreia, and I help teams design inclusive, accessible, and user-centered digital products across sectors such as finance, public services, healthcare, energy, telecom, media and e-commerce.

I work at the intersection of usability, business goals, and human impact, driven by the belief that accessibility is not an add-on, but a core part of digital strategy.

How I bring value

Accessibility Lead, with 7+ years of experience

Expertise in Web and app accessibility

Well-versed in assistive technologies like screen readers, conducting hands-on research with people with disabilities, and ensuring compliance with accessibility standards and laws.

UX and human-centered design approach

Applying best practices and conducting in-depth user research to create designs solutions that prioritize user needs and intuitive interaction and navigation patterns.

Business insight based on research

Conducting thorough research and collaborating with stakeholders to leverage insights that inform strategic business decisions.

Collaboration, leadership and public speaking

Leading cross-functional teams, fostering open communication, delivering engaging presentations, and driving projects to successful outcomes through effective teamwork.

What I’ve done

European Accessibility Act compliance of Cofidis website and apps interfaces

Conducted audits of Cofidis’ website and mobile apps using assistive technologies, and moderated usability testing with 11 users with disabilities to identify and resolve compliance gaps with the European Accessibility Act (EAA).

Developing an accessibility audit framework for AMA

Developed processes in alignment with EN 301 549 and WCAG guidelines, facilitating scalable accessibility assessments for public sector digital services. These processes were integral to the attainment of the Usability and Accessibility Seal.

Simplifying MB WAY’s login and registration process

Using insights from usability testing that revealed issues causing user frustration and drop-offs, I redesigned and tested the new smart login process to deliver a more automated and reliable experience.

Where I’ve spoken about Accessibility and UX

I’ve shared insights on UX, UI, and digital accessibility during guest lectures at universities, internal corporate events, and World Usability Day Portugal.

What others have said about my work

“Andreia is one of kind. In the best sense possible. With 7 wonderfully engaged years at Tangível, she proved to be versatile and knew how adapte herself to the company’s needs and the market changes. I am so glad she is one of distinguished members of our wonderful team.”

— José Campos, Tangível CEO

“She’s an accessibility specialist, but what really stands out is her ability to adapt to any audience. Whether you’re a designer, a marketer (like me!), or a developer, she knows how to explain complex accessibility concepts in a simple, practical, and actionable way.”

— Joana Luciano, Marketing Manager

“Her analytical prowess, meticulous attention to detail, and deep empathy set her apart as a true professional. Andreia doesn’t just design – she champions inclusivity, carefully examining every aspect of the user experience to guarantee that design solutions are accessible to all users.” 

— Oscar Marques, Product Designer

“Beyond her unparalleded expertise, Andreia is incredibly humble. She always treated me as an equal, valuing my input and working with me all the way through. She organized debate sessions with other colleagues to learn form us and foster a shared vision that strengthened accessibility knowledge across the company. She is warm, curious about people’s varied experiences, and creates an environment where conversations flow naturally, making collaboration with her rich and motivating.”

— Teresa Fernandes, Accessibility Specialist and UX Writer

Where I focus my energy during my free time

  • Spending time outdoors, hiking in the mountains and cycling, discovering new trails.
  • Exploring analog photography, especially half-frame cameras.
  • Playing the adufe, a traditional Portuguese frame drum.
  • Learning how to do the flip turn properly in a swimming pool.
  • Exploring how cities can be built for walking, children, and green spaces.
  • Going through my bookshelves and sharing the process at my instagram @iamslowreading.
  • Writing accessibility thoughts at my instagram @a11yninja.